Utilizing The Algorithm
The IG algorithm: why it's working with you and not against you if utilized properly.
In fact, it's now proven that micro-influencers are more preferred over those with a larger following because they show that they have more sales with an authentically grown audience. Although they seem to have "less eyes", they have a more engaged audience that feels a more personal connection than with that of an influencer with 100k.
Now I feel like there's more motivation in utilizing Instagram. It's pushing us creatives to actually be creative. No one has a reason to buy likes and followers and essentially buying their clients too with those skewed numbers. To those who feel as if Instagram is making things harder on them, they're not.